Sales of new games have been continuously breaking previous records when millions of people are forced to stay home due to COVID-19.
The latest Animal Crossing series on Nintendo titled New Horizon sold 1.8 million copies in the first 3 days of release, in particular for the Japanese market. The number of copies sold by New Horizon in the UK is greater than the total number in the same line of Animal Crossing the company sells. Piers Harding-Rolls, a director of game product research at analytics firm Ampere Analysis, said sales for the New Horizon game were beyond imagination.
Meanwhile, another analyst, Daniel Ahmad, seems less surprised. He believes that New Horizon deserves a high level of sales. However, he could not deny that the number of copies sold was so much and so fast. Daniel Ahmad is currently a senior analyst at Niko Partners.
Although the views of the two analysts are not exactly the same, they both agree that the outbreak of nCoV is contributing to the game’s sales.
Many major cities in the world are lockdown and people minimize the going out. Many governments even require businesses to suspend operations, except for essential businesses. According to Ahmad, the fact that people have to stay home for a period of time makes them a need for entertainment. And gaming is the most common way to kill time.
Harding-Rolls thinks that game companies’ sales are skyrocketing in part because gamers have more time and are willing to spend money on a gaming company product.
In fact, the New Horizon version is not the only game with impressive sales in recent times. Last week, many game company reports showed that the first-person shooter Doom Eternal had the best launch in history on March 20.
Meanwhile, the other famous free game called Call of Duty: Warzone has attracted 30 million players just 10 days after its launch on March 10. Looking at the reports, consumer spending on games has skyrocketed. Since mid-March, people have spent 65% more on gaming products compared to the same period last year.